5 Downsides of Free Email Hosting
Nowadays, business email hosting has become critical for a business. You need a robust email strategy for email marketing and business communications.
However, business email hosting, configurations, and security features can be costly. If you are a startup or a small business, you need budget-friendly solutions. Most times, entrepreneurs rely on free email and website hosting services.
In this blog, we discuss how most free business email hosting providers can be a bad decision for your business.
5 Downsides of Free Business Email Hosting
1. Lacks Privacy and Security
First and foremost, business email security and privacy are paramount for an effective email presence. When you deal with sensitive data, customer information, and payment details, you need utmost confidentiality, privacy, and security.
With free hosting solutions, business email security is a myth. Since you pay for nothing, you get nothing. Advanced security features require you to invest a certain amount for premium services.
If you need robust business email protection in free hosting solutions, find the best business email hosting provider.
2. Reputational Damage
When you purchase free email solutions, you are exposing your brand image to reputational damage. If your employees or partners use free email services like Gmail or Yahoo for business communications, you have no real control over their actions.
In case of any malicious activities. This can easily damage your business’s email image.
Hence, business email best practices say you must ensure customized, domain business email hosting. These services allow you to manage and eliminate such malicious actors and control their activities.
3. Reduced Productivity
When you use free email services for your business communication, you will observe a substantial decline in functionality and productivity.
When you purchase a business email hosting package, you can enjoy beneficial features such as integration, collaborative tools, encryption, spam filtering, and account management. However, with free services, you do not have the liberty to do so.
Additionally, when you leverage your personal or free email accounts for business communication, you receive multiple marketing and advertising emails. This might lead to you missing out on an important business opportunity.
4. Increased Downtime
Yes, free email services impact your professionalism! But it also attacks your reliability. Most free business email hosting providers cannot promise high uptime.
Downtime affects your business functionality, brand image, operations, and workflow. When the service provider fails to provide adequate resources, storage, bandwidth, software, security, and tools, your account will experience severe downtime.
5. Reduced Email Deliverability
Email deliverability refers to the process by which your emails land in your receivers’ inboxes. If your emails end up in the receivers’ spam section due to spam filters, your deliverability has declined.
The spam filters verify the business email security before they send your emails to the spam section. If your email account is not protected with TLS encryption, antivirus, anti-malware, and other business email best practices, your emails will not reach the intended inboxes.
On top of that, receivers will also ignore your email messages since you lack a customized domain email address.
Ending Notes
The above write-up is not to scare you away from free service provisions. If you find the best business email hosting provider that is offering free packages or festive discounts, you can definitely go for it.
However, do not invest your hard-earned money blindly in businesses that are not trustworthy, do not have a great track record, and can not provide essential features. With such limitations, free business email hosting does not remain free since it costs you your overall performance and brand image.